The mission of Hockey Game Brew is to bring people together through the shared love of hockey, warm drinks, comfort food, humour, entertainment, and community. Through premium hockey-themed beverages, snacks, merchandise, collectibles, and media content, Hockey Game Brew aims to create memorable game-day experiences that fans can enjoy with friends and family both at home and together online.
But Hockey Game Brew is also Brewed for a Cause.
The brand was created not only to deliver high-quality products and entertainment, but also to help raise funds and awareness for Roger Foley’s fight to return home through safe, individualized, direct-funding home care. Hockey Game Brew exists to help transform creativity, community, and the joy people experience through its products into meaningful support for independent living and dignity in the community.
Through the support of Life Care Network Inc., the long-term vision of Hockey Game Brew is not only to help bring Roger home, but also to help advocate for and support vulnerable persons, seniors, and individuals with severe disabilities who are struggling within an overburdened and often impersonal health-care system that too frequently fails to provide appropriate individualized care, compassion, and community-based living supports.
At its heart, Hockey Game Brew is about hockey, hope, resilience, laughter, community, and proving that even difficult life circumstances can still inspire creativity, connection, and positive change.